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“It’s live trading, you gotta stay on your toes,” he wrote, repeating his line from the commercial.
Meanwhile, on a post that received 1.2 million views, Manning joked: “Might have to put the pads back on.” It prompted Sherman to retort, “now let’s try this on the field”, in reference to the prediction market app.
The 2026 NFL season arguably marks the most contentious battle to attract customers interested in sports betting and predictions, dating back to the historic PASPA decision. For the first full NFL season, traditional sportsbooks such as DraftKings will offer sports-event contracts in the three most populous US states – California, Texas and Florida.
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But in recently months the company has invested heavily, with capex surging from R277 million to R492 million.
“We have executed one of the largest capability building projects in the company’s history and invested in marketing, customer-acquisition and market share gains in a very intentional way,” Bengtsson said. “We are encouraged that, even with continued investment in the business, adjusted EBITDA growth has accelerated relative to the first half of 2025.”
The company is placing an increased focus on efficiency and margins, with plans for a “lower-cost, more centralised operating model” with the profitability of Sun International’s underperforming assets in mind.
How to play Hooks Heroes
CME Group (NASDAQ: CME) and the index provider announced a partnership in July. With the MLB deal in place, the exchange operator will offer derivatives based on the baseball indexes.
“The agreement paves the way for CME Group to list weekly, monthly and quarterly cash-settled futures contracts, pending regulatory review, based on the CME FSPI MLB benchmarks,” according to a statement issued by FutureSports.
Launch dates for the MLB team futures contracts weren’t revealed, but spring training for the 2027 season commences on Friday, Feb. 19, according to the league schedule.
