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The company admitted to lapses in its internal approval process, described the error as isolated and noted the ad was removed within a few hours.

Limay reported implementing new safety measures for AI-generated gambling creatives, including specifying age-related prompts and reviewing the perceived age of AI outputs.

Despite these measures, the ASA found that the character’s age was not credibly verified. The prompts used to generate the AI image did not explicitly require the character to appear aged 25 or over. Without an independent verification process, the regulator determined the character still “seemed to be under 25”.

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The huge structure, measuring nearly 140 feet long and 20 feet tall, was installed Friday, September 18, as part of the second expansion of Station Casinos’ Durango property.

Suffolk Construction, the project’s general contractor, used a crane weighing roughly 650,000 pounds for the lift, with a second crane assisting with the operation.

Durango opened in December 2023 following an impressive $780 million development. The property completed its first $120 million expansion in December 2025, and work on the latest project began in January 2026.

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The operator was also investigating the roles of the same trust firm in relation to Qbet and Skyhills, indicating further legal proceedings may be forthcoming once corporate structures are clarified.

The crackdown on illegal gambling sites coincided with a broader policy debate in The Hague. The Dutch House of Representatives is set to discuss gambling regulation reforms this week. 

Nederlandse Loterij has welcomed government proposals aimed at expanding the Gambling Authority’s powers to combat illegal operators but has cautioned that comprehensive legislative changes could take years to become effective.